Body language speaks for us, whether we intend it to, or not. This universal language is made up of physical behavior, expressions, micro-expressions and mannerisms to communicate non-verbally. When photographing a client, I use this language with carefully calculated intentionality. Relaxed shoulders, a subtle lean forward, taking up physical space, stretching your spine to maximum height extension, as opposed to minimizing your postural presence, a slight cock to the angle of the head, and a hint of a smile that starts with the eyes, rather than the mouth, all combine to illicit powerful response from a viewer.  When AIG Corporate asked me to update and improve nearly 100 images of their Los Angeles Senior Staff in one day, I had only moments with each person, to create connection, confidence and approachability. I used physical mirroring with both my body and my face, to direct their posing and expression in seconds, as people find it much easier to imitate, rather than create from a blank slate. 

Most human beings kick into “fight or flight,” the moment a camera lens is pointed their way. The key here is to imagine that camera is your friend, your partner, your bestie you can share any secret with. Then do just that… think of a secret, something you know about YOU that nobody else does, something fun, mischievous, even a little naughty is fine, it’s YOUR secret, and you get to keep it, but actually thinking about it while the camera is clicking away, takes you OUT of your head, and into imagination, a sense of fun, and mystery. That comes across on camera as totally engaging, captivating, and very hard to look away from. That’s the point, is it not? TO capture a view’s attention, and want to meet you in person. Pair that imagination work, with body language that engages and radiates confidence, you have a winning shot that will never get lost in the crowd.