According to Princeton University, people assess trustworthiness, competence, and likability within 100 milliseconds of seeing a photograph of someone’s face. In the highly competitive world of film and television casting, a casting director looks at an actor’s headshot for approximately 3 seconds, before deciding to give the actor a shot at the job, or scroll on by. Talk about a brutal business. A career can be made or broken, in 3 seconds. Headshots have seconds to grab attention; choose wisely when selecting your headhshot photographer.

How about a potential client or customer in the professional world, looking at your business headshots? About the same 3 seconds. So what is the real-world value of a superior headshot that grabs attention and makes the phone ring? Not the cost mind you… but the ROI, compared to a shot that gets ignored, rejected or passed by?

I bring 30 years of award-winning skills to every headshot session, from sales & marketing expertise, film and television production, Nero-linguistic patterning and body language communication on a sub-conscious level.

My clients care about none of that, only how people react when they use their new images, as eyes light up and connection is formed. They know their phone rings far more than it used to. My headshots have a verifiable track record of make my client’s phones ring, it’s that simple, and that’s reflected in my verified Google reviews. My business is every bit as brutal as acting, anyone can by a camera and call themselves a photographer. There is an enormous amount that goes into one of the headshots I deliver for my clients, and they don’t care about any of that craft, nor should they.

People do business with people they like, and people DO judge a book by its cover. Your headshot is most often the first-place would-be customers go to, to decide whether to pick up the phone, send that e-mail, or just scroll on by. I Help my clients really relax, I build comfort and trust, and help them feel empowered and connected, so THAT is what comes across in their headshot.

I always add meaningful value to every session, shooting something unexpected and magical to add to their experience, with no obligation to purchase anything extra.

When favorite new clients Renee and her daughter Sarah came to my home studio for professional business headshots to set them apart, the opportunity to create a stunning mother & daughter portrait was too promising to pass up.They were there, in make-up, with wardrobe… relaxed and looking amazing, they said “sure,” and now they have a stunning image they might not have had otherwise. That is part of what I mean by “value,” always looking for a way to enrich and expand my client’s experience, regardless of that value increasing sales, or not.